From October 2 to 4, 2026, Seiko will take part in Milano Watch Week 2026, Italy’s leading event dedicated to contemporary watchmaking, hosted in the prestigious setting of Palazzo Mezzanotte, in the heart of Milan.
The 2026 edition marks the beginning of a new chapter for the event, bringing together Milano Watch Week and After Time in a unique experience dedicated to collectors, industry professionals, watch enthusiasts, and all those wishing to discover the world of fine watchmaking.
Over the course of three days, visitors will have the opportunity to explore the finest expressions of the industry, meet leading figures from the international watchmaking scene, and enjoy an immersive experience celebrating passion, craftsmanship, research, and the culture of time.
Milano Watch Week offers a unique opportunity to experience the world of Seiko up close and share a passion for watchmaking with an international community of collectors, industry professionals, and enthusiasts.
DISCOVER SEIKO
At Milano Watch Week 2026, Seiko invites you to embark on a journey through time to discover the Prospex universe, exploring the history of two of its most iconic collections: Alpinist and Speedtimer.
Two lines created to take on different challenges, yet united by the same philosophy: pushing beyond limits through precision, reliability, innovation, and performance.
The journey begins in the Japanese mountains with Alpinist, a collection born in the 1960s to accompany explorers on their adventures and which, over time, has become an icon of Seiko watchmaking. Visitors will be able to trace its evolution and discover how design, technology, and functionality have evolved over the years, while preserving the adventurous spirit that has always defined its identity.
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The journey continues on the racetrack with Speedtimer, inviting visitors to rediscover Seiko’s history in the world of sports timing and the milestones that have helped establish its reputation for precision and innovation.
From its early experiences in timing sporting competitions to the latest interpretations of the collection, Speedtimer tells a story of continuous research, technology, and performance, where every fraction of a second can make the difference.
A journey that begins with history, embraces the present, and looks towards the future, guided by Seiko’s “Keep Going Forward” philosophy.
Experience the Seiko Prospex universe. Discover its icons. Keep exploring.
EVENT INFORMATION
Milano Watch Week 2026
Dates: October 2–4, 2026
Location: Palazzo Mezzanotte, Piazza Affari, Milan
Opening Hours: 10:00 AM – 7:00 PM
Admission: Registration required
HOW TO REGISTER
To attend Milano Watch Week 2026 and experience Seiko at Palazzo Mezzanotte, advance registration for the event is required.
Registration will grant access to the event throughout its three-day programme, offering the opportunity to discover the Seiko collections up close, meet the Brand’s team, and explore the history, innovation, and savoir-faire that have defined Japanese watchmaking for more than a century.